Let’s get a few things straight here.

Self Publishing is not:
-easy
-cheap
-for people who can’t write

Self Publishing is:
-expensive
-time consuming
-for anyone who wants to run a small business

Okay but why the Jaws analogy?

Because self-publishing is a lot like fishing. Anyone can do the basics, but to be successful at it you need to have the right rod and tackle, dedication, and willingness to learn from your mistakes. Often times when first time writers give self-pub a go, they realize they’re in way over their heads. What was thought to be a “click and upload” quickly becomes a giant ravenous shark set to devour your bank account and your sanity all in one fell swoop.

So do what Peter Benchley would do – your homework. Self-publishing requires at least five people or skills to be successfully accomplished.

1. The author
2. The editor
3. The cover artist
4. The…